Samples

Magla Gloves We wanted to take a fairly mundane product, on a site that doesn't actually sell anything, and give the user something to come back for...a series of helpful hints for work, home, and garden. Click on any of the samples below. 1   2   3   4

SwimSlim We needed a way to invite women to buy, of all things, bathing suits online. We chose a "we're all girls here together" kind of voice. The suits are selling, the client's thrilled. 1   2

Myron Online This company was developing a whole new way to customize business gifts online. We had to give them the language and tone that would make a very complex process fun, or at least painless. 1

AccuCredit This site, for a financial services company, was a stretch, since when I began, I thought 'turnarounds' were dance steps and 'restructuring' had something to do with home decorating. The goal here was clarity, succinctness—nothing cute. 1   2

The Baby Boomers Homepage This wasn't for a client; more a labor of love. We go against all conventional web wisdom here and write for readers. Okay—and maybe for ourselves. 1   2   3   4

The Catalogue of Contemporary Design Way back before the Internet, there were books. This was one of a series of popular shelter books published in the 1980's. As a staff writer, Jan Reisen was responsible for chapter intros and product descriptions. She learned a lot too. 1   2   3   4

The Fourth Old House Catalogue Jan says, "I attained editor status on this one, for the same publisher. I was responsible for writing major chapter intros and many product descriptions; overseeing the work of four other writers; researching sources, and compiling photos and artwork. And all this without a computer." 1   2   3   4